Alles nicht richtig zufriedenstellend.

Hier bietet “Tableizer” eine Lösung an. Einfach den Inhalt der Calc, Exel oder Spreadsheets per Copy&Paste einfügen und als Ergebnis bekommt man einen HTML Code der im Anschluss im eigenen Blog einfach eingefügt werden kann.

Hier zu Tableizer .. 

TinEye is a reverse image search engine built by Idée currently in beta. Give it an image and it will tell you where the image appears on the web.

  

In this post we are glad to present to you yet another freebie: the Website ROI Calculator, a free Google Spreadsheet created by Anders Hoff specifically for Smashing Magazine and our readers. Of course, the tool is absolutely free to use in private as well as commercial projects.

Is your website doing the job you are paying for it to do? The Website ROI Calculator (ROI being “return on investment”) can get you started with setting goals and following them up in order to make the most of your website. The calculator can be used throughout the website’s lifespan, from planning to termination. Update the figures in the calculator at set intervals in order to see how your website or campaign is doing, and take action depending on the results.

Download The Calculator

The Website ROI Calculator is a free Google Spreadsheet that contains:

• 1 overview sheet,
• 3 sample calculator sheets for different types of websites,
• 3 template calculator sheets.

To edit the data, first make a copy (you need to be signed in at a Google account in order to do this). Then, either edit the data in one of the sample calculator sheets or duplicate the template and rename it appropriately.

Using The Calculator Sheet

When beginning a project, duplicate the template sheet and start entering data about your website.

At each evaluation point, archive the current data before changing anything. This way, you can see what effect a measure that was introduced at a particular time may have had. Create a separate Google Spreadsheet (named something like “Website ROI Archive”), and use the “Duplicate” function in the tab at the bottom of the sheet to copy the current version to the archive. Relabel the sheet so that you know what period it applies to (for example, “Website ROI Jan – Jun 2011”).

At each evaluation point, we suggest that you make a back-up copy of the current data by copying the calculator sheet to a separate Google Spreadsheet (from the menu in the tab at the bottom). Then, at each evaluation point for the duration of the website, you can copy the calculator sheet and update the figures in the new sheet.

Goals

• Figures updated
  Date of when the current data was extracted and entered into the calculator.
• Name
  Name of the person who updated the sheet.
• Currency
  Currency of figures for expenditures and revenues in the sheet.
• ROI goal, percent
  Set the goal of the return on your investment. A 0% ROI means that 100% of your expenses are returned (i.e. you did not lose any money). Normally, the goal is set at the start and is not changed at subsequent review points.
• ROI goal, days
  Set the number of (maximum) days to achieve your percentage-based ROI goal. If you have to run a campaign for a very long time to reach your ROI goal, then you may want to consider stopping the campaign and allocating your resources to more profitable opportunities. Normally, the goal is set at the start and is not changed at subsequent review points.

Statistics

• Site launch date
  The date when the website or campaign launched.
• Site ran for
  The number of days that the website or campaign has run since the launch date.
• # of visitors
  The unique number of visitors since the launch date. You will have to get the actual numbers from your Web statistics package (such as Google Analytics). During the planning stage, you may want to enter fictitious numbers here to see how many visitors your website will need in order to get a reasonable ROI.
• Net # of visitors
  These numbers will be more realistic if you subtract the visitors from your development partners and from your own organization. Your statistics package should have support for doing this.
• Page views
  The number of pages that visitors have viewed. Again, this number will be found in your statistics package.
• Average page views
  To keep it simple, the average number of page views is automatically calculated by dividing the number of page views by the total number of visitors.

Development and Operating Costs

Add in the costs of developing and operating the website. The sample sheets show examples of different types of development and operating costs.

Marketing Costs

Make a list of marketing costs. If your marketing activities are for channels other than the website, then allocate a portion of the total marketing costs to the website. The sample sheets show examples of different types of marketing costs.

Calls to Action and Revenue

List the actions that users can take on the website that are of value to you. In the calculator, you will find a separate sheet with a sample list of calls to actions.

You can select calls to action from the drop-down list in the “Calls to action” section of the calculator sheet, or enter a call to action directly in one of the cells. Regardless, we recommend that you collate all of the calls to action in the “Calls to action” sheet.

The value of each call to action will be specific to your organization. Estimate a value, and then enter it in the “Value” column.

ROI Summary

In the ROI summary section, you will see how your website is doing, calculated using the current figures that you have entered in the sheet.

• ROI
  This shows how your website is doing so far and what the ROI would be if you terminated the website today.
• ROI, percent
  The ROI as a percentage of your investments (i.e. costs).
• Break even after
  The number of days (from launch) before the costs are recovered (i.e. before the ROI equals 0).
• Will reach ROI goal of (ROI goal, percent) after
  The number of days (from launch) before the ROI goal is reached.
• Prognosis, ROI
  The expected final ROI if the current rate of traffic and activity on the website continues.

The “Overview” sheet also shows the ROI prognosis for projects that are running (the ROI goal in days has not exceeded). Once the ROI goal in days has passed, the ROI will then be displayed as actual ROI, not a prognosis.

Measures to Increase ROI

When you review the ROI for your website at a point in time, you may find that performance is not as good as you had hoped. You may need to make adjustments or even terminate the website or campaign. Make sure to specify who is responsible for putting in place a particular measure, and then prioritize the measures and suggest concrete solutions.

Using the Website ROI Overview Sheet

Once you have entered all of the data about a website, you will need to activate the project by selecting “Active” in the status field on the Overview page. When the website is terminated, you can deactivate the project in the same place. You can also suspend projects by selecting “Pause.”

If you have more than one website, you can get a quick view of how they’re doing on the “Overview” sheet, and you can write comments to elaborate on individual results and measures.

If the project is active, the ROI prognosis will be displayed. If the project has ended, the resulting ROI will be displayed. The prognosis for how many days it would take to achieve the ROI goal is also shown.

How the ROI Prognosis Is Calculated

The ROI prognosis calculation is linear, meaning that the traffic and activity on the website will be assumed to continue at the same rate for the duration of the project as it has up to when the current data was entered. However, traffic and activity could fluctuate; for example, a campaign could see a spurt of activity early on and then level off, while some websites have seasonal fluctuations. This is not factored into this simplified ROI prognosis calculation.

Behind the Calculator

The intention of the calculator is to help project managers, designers and developers start thinking about and planning for revenue as early as possible in a website’s lifecycle. By planning and setting goals, we are better able to evaluate how we work. If a website is costing a lot of money and eating up a lot of resources, then terminating the project and spending the resources elsewhere might be best.

Please share you feedback so that I can continue to improve the calculator.

(al)

© Anders Hoff for Smashing Magazine, 2011. |
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Qurify can add the Qurify QR Code Gadget on your blog will let you display a QR Code and your visitors qurify QR Codes as well. qurify can work on blogspot and work as plugin on wordrpress.

DOWNLOAD

  

Whether you’re using WordPress as a CMS, a blog or somewhere between the two, as a portfolio site, making sure your site runs quickly is absolutely paramount in this day and age. This article and screencast combo takes you through how to use a variety of tips, tricks and techniques in order to make your WordPress powered site load faster.

Contents

• Introduction
• Premium Themes Vs Custom Themes
• Optimising Images
• The 30%, 30kb Rule
• Using CSS Sprites
• Removing Database Heavy Plugins
• Caching Plugins Compared
• Setting Up W3 Total Cache
• Using a CDN
• Setting Up WordPress To Utilise A CDN
• Wrapping Up

Introduction

Since last year, page load speed has been included in Google’s ranking algorithm. Thus, it’s become absolutely vital that your site, regardless of its usage, loads as fast as possible.

The first thing we’re going to do is test load speeds to see what point we’re starting from. I’ve taken two sites — my fairly heavily optimised WPShout and my friend Marco’s blog, which runs a normal premium theme from ThemeForest.

We’ll be using a tool called Pingdom throughout this article in order to test the speed of our site.

To start with, we’ll compare the two sites — the fairly heavily optimised WPShout and Marco’s blog, a normal WordPress blog running a premium theme.

• Clearly, WPShout loads far faster than Marco’s blog and there are a number of reasons for this:
• Fewer files: WPShout loads with only a handful of CSS, Javascript and image files whereas Marco’s blog has a lot of CSS, Javascript and then a load more images added on top. We’ll cover optimising images later
• Faster files: WPShout is using a Content Delivery Network, or CDN in order to deliver the files faster. More on this, later.
• Cached files: you’ll note that images don’t show up as being downloaded again. This is because files which aren’t changed regularly are stored locally and so don’t need to be downloaded again. We get to caching later.
• Custom theme: WPShout runs a custom theme, whereas Marco’s blog runs an out-the-box premium theme. The pros and cons of each method are weighed up in the next section.

Premium Themes vs. Custom Themes

It’s obvious, but I’ll say it regardless: an out-the-box theme, free or paid, won’t get anywhere near the performance of a well made custom theme. Even premium themes from some of the largest marketplaces have horrendous performance.

However, help is at hand!

We can using something called a caching plugin in order to save a copy of your site and then show that when people visit, thus circumnavigating the problem of out-the-box themes using up a lot of resources.

Imagine you had a written document and wanted to give copies to everyone who visited. At the moment, you have to write it all out by hand, but if you use a photocopier, you just need to do the work once and give out copies!

A caching plugin is like the photocopier — it loads the page once and then distributes copies of the page to visitors, meaning the page loads faster as visitors don’t have to wait for the server to load the page — or for you to write out the document.

There are a number of caching plugins available and we’ll visit them later.

Optimising Images

• Images are likely to be the single biggest factor that slow down your site so are well worth taking the time to optimise!

If you’re running a blog or magazine style layout, unoptimised images are likely to be your downfall. A couple of years ago when I used my first WordPress powered magazine theme, I remember being astounded at how slowly the site loaded. The culprit, of course, was having huge file sizes for images.

The following screencast runs through ways of optimising your images.

The 30%, 30kb Rule

I use something we’ll call the 30%, 30kb rule. Images should be at 30% quality and/or no more than 30kb large. Whilst images containing text might need to be larger, as a general rule it works well in keeping file sizes down. Of course, you also need to make sure images are no wider than your post’s content area.

Using CSS Sprites

• CSS Sprites let you combine what would have otherwise been multiple images — and multiple downloads — into a single file.

We can also use image sprites in order to combine multiple images into a single file. Chris Coyier has an excellent post on CSS-Tricks explaining “what they are, why they’re cool and how to use them”.

The graphic above shows the image that forms the CSS Sprite for WPShout. The top row is icons and social media buttons and the two rows below are the logo and hover state for the logo which show up on the coloured background on the site (I’ve added in a background here but on the site the sprite is a transparent PNG). Instead of five files at 100kb, I’ve got one file at just under 20kb. The savings are obvious so there’s no reason not to try out sprites on your site.

A great tool for quickly making a sprite is “SpriteMe”, a bookmarklet you can just click and it does all the work for you! This is a great way of avoiding getting stuck into CSS if you’re not too confident with them.

Further Image Optimisation

You can go further with your image optimisation, though. Yahoo has a service called “Smush.it” which takes your images and optimises them, keeping the same quality but lowering the filesize.

It would be a pain to individually optimise each image so thankfully there’s an excellent free plugin called “WP Smush.it” which automatically runs all your images through Smush.it when you add them to a post or page.

Remove Database Heavy Plugins

• Lots of plugins dosn’t necessarily mean your blog will load slowly, but one may lead to the other.
• Plugins which make lots of database queries aren’t a problem if you use a caching plugin.

It’s a common myth that having lots of plugins = your site loads slowly. One doesn’t necessarily imply the other, but often the two are linked, hence the myth.

It is true, though, that having a lot of plugins can both be a security risk and just a pain when upgrading to new versions of WordPress (you’ll have to check they’re all compatible with the latest version). It’s easy to get carried away installing plugins that do jobs you think you might need, but it’s considered good practice to keep the number below ten.

Jeff Starr ran a very interesting poll on Digging into WordPress a couple of years ago which is still relevant today. Just about two thirds of respondents used up to ten plugins, with only ten percent using more than twenty. Those who used a lot of plugins ran with the argument that their plugins didn’t hinder their site’s performance so using them was fine. Whilst this is true in the majority of cases, this isn’t necessarily always true.

The first plugins to reconsider using are ones which add Javascript. Load your homepage and then view source. In the section, look for Javascript and see if you can find any plugins. If you can, it’s time to reconsider whether you really need that plugin as it’s adding to the load time of every single page.

However, the big culprits are plugins which use the database a lot. Joost De Valk has a post, explaining how you can use the Debug Queries plugin in order to work out which plugins are causing your server a lot of work. In Joost’s case, it was the Yet Another Related Posts Plugin that was causing the problems. I’m using the same plugin on WPShout but decided to keep it as it’s so powerful and so any performance lost can be justified by extra user experience gained. Speed shouldn’t be the only factor you consider when deciding whether to keep plugins or not.

There is hope, though. You can create a cache using a caching plugin in order to save a copy of your page — and thus database queries.

Caching Plugins Compared

And now for the big one: caching plugins! These will give you by far the biggest performance boost but there are lots of plugins to choose from so it’s vital some time is spent comparing the performance of each on your site.

Whilst there are a good number of plugins available, there are a couple of main ones:

• W3 Total Cache
• WP-Cache
• WP Super Cache
• Hyper Cache
• DB Cache

I switched to W3 Total Cache from WP Super Cache about a year ago after testing out various options and it’s been absolutely fantastic. That said, it’s not necessarily fastest on your site so it’s important you try out a couple and compare the results. Tutorial9 has a really good post comparing the different plugins available, but I must stress it varies from site to site which ones work best. However, I’ve found W3 Total Cache to be consistently fast on various set-ups so we’ll explore how to use it here.

Setting Up W3 Total Cache

Installing such a complicated plugin is surprisingly easy. Total Cache installs like most other plugins — under the plugins tab, do a search for W3 Total Cache and it’ll show up as the first result. Click “install now” and then activate the plugin.

However, the plugin isn’t set up yet! You’ll see a new tab on your admin bar “Performance”. Open this up.

Total Cache does some impressive detective work and gives you some recommend settings. It’s now just a case of going through all the settings, activating each one and seeing what performance boost each option gives you. Some may decrease performance so it’s vital you test.

Total Cache has some excellent documentation built in — select the various options under the Help tab. The FAQ is brilliant at going through more or less every single question you could possible have and answering it clearly.

However, there may be some extra set up required. You might get some messages popping up at the top of the page telling you you need to add some code to a file called .htaccess. .htaccess is a file which allows you to locally configure your Apache settings, and thus is impressively powerful. To access it you’ll need to log into your site’s FTP and then navigate to the root. If you then can’t see it, show hidden files.

Download it (again, show hidden files), make a copy as a backup and then load it in your text editor. Add the lines of code to the bottom of the file, upload again and you’re done! Make sure you try loading your site immediately to check it still works. If it doesn’t, check you’ve copied all the code exactly and you haven’t deleted any other code in the file.

And you’re done! Total Cache is set up!

Using a CDN

“A CDN can increase a website’s performance by serving items from the closest possible location to the visitor.

For example, let’s say that you have a web server in Los Angeles. A visitor from the United Kingdom wouldn’t get the best possible performance, because images and other content would go through many “hops” and a lot of distance to get across the USA and the Atlantic Ocean.

With CDN, those items would be served from a location much closer to the visitor, e.g., Amsterdam. The web server would still provide the pages, but images and other larger items would be served from the CDN.”

Mark Bailey, WPCDN

Essentially, a CDN, or content delivery network, takes all your static files you’ve got on your site (CSS, Javascript and images etc) and lets visitors download them as fast as possible by serving the files on servers as close to them as possible.

CDNs used to be for the elite, but in the last 18 months have become available to the masses and are now something I thoroughly recommend to anyone and everyone. The first thing you need to do is to find a CDN provider!
CDNs to consider

I use WPCDN on my sites and I’ve been very pleased with it, but by no means are they the only CDN providers! There are a fair few, but these are ones I’ve been personally recommended by others or use myself:

• Akamai
• Free CDN (this is, obviously, free, but I’ve had no experience with it; you may very well get what you pay for)
• Google! You can let Google host your jQuery/Javascript libraries for you on their CDN
• MaxCDN
• WPCDN

It’s certainly worth looking and shopping around to get the best deal, and most importantly, test out various provider’s speeds!

Once you’ve chosen a provider, setting it up is blissfully easy.

Setting Up WordPress to Run a CDN

If, as I suggested, you’re running W3 Total Cache, setting up your site to utilise a CDN is really easy. Go to the CDN tab and then tick the boxes you want and simply fill out the Configuration section with details provided by your CDN provider.

If you’re not running W3 Total Cache, a plugin such as My CDN will also do the trick.

Wrapping Up

Hopefully this article has been valuable in giving you some tips on how to run your WordPress site faster. I can’t stress enough how important a fast loading site is in this day and age. If your site hasn’t loaded within three seconds, a good chunk of your search engine traffic will have left and gone onto the next search result. Not only will having a faster site get you more visitors, but it’ll also help you rank higher as Google now takes site speed into account in its search algorithm.

(rb)

Picasa

Picasa is free photo editing software from Google that makes your pictures look great.
Sharing your best photos with friends and family is as easy as pressing a button!

IrfanView

IrfanView is a very fast, small, compact and innovative FREEWARE (for non-commercial use) graphic viewer for Windows 9x, ME, NT, 2000, XP, 2003 , 2008, Vista, Windows 7. It is designed to be simple for beginners and powerful for professionals. IrfanView seeks to create unique, new and interesting features, unlike some other graphic viewers, whose whole “creativity” is based on feature cloning, stealing of ideas and whole dialogs from ACDSee and/or IrfanView! (for example: XnView has been stealing/cloning features and whole dialogs from IrfanView, for 10+ years).

HP Photo Creations

HP Photo Creations is free software that lets you easily create photo books, calendars, collages, greeting cards and other keepsakes that can be printed at home or shipped to you..

MAGIX Photo Designer 7

Optimize your digital pictures the way you usually do: adjust color and brightness, correct image sharpness and lighten precisely defined areas. With just a few clicks, you can crop, rotate, mirror, and edit your photos in detail. You can even turn your photos into paintings or fun caricatures in no time using the included artistic effects..

DigiKam

DigiKam is an advanced digital photo management application for Linux, Windows, and Mac-OSX. The people who inspired digiKam’s design are the photographers like you who want to view, manage, edit, enhance, organize, tag, and share photographs under Linux systems..

PhotoPad Image Editor

PhotoPad image editing software is a free digital photo editor for Windows. PhotoPad is designed to be a very easy and intuitive to use so you can quickly open and edit your photos..

Pixia

The original Japanese Edition of Pixia was created and developed by the author, Isao Maruoka, but has also been aggressively raised by its fans, which makes this software to be quite unique and different from other tools.  Isao recently added a brother software, Phierha, to seek more advanced functions and UI, while he wants to keep Pixia the same for the users who are so used to its UI..

Photoscape

Photoscape is an amazing free photo editor. It includes so many filters, tools and special effects you’ll find it hard to believe it’s actually free. Photoscape includes just about everything you need to view, optimize, edit, print and have fun with your photos, all for free. Surely it’s not Photoshop, but it’s truly a great alternative to Adobe’s big shot – and it makes photo editing a lot more fun!

GIMP

GIMP is an acronym for GNU Image Manipulation Program. It is a freely distributed program for such tasks as photo retouching, image composition and image authoring. It has many capabilities. It can be used as a simple paint program, an expert quality photo retouching program, an online batch processing system, a mass production image renderer, an image format converter, etc..

XnView

XnView is a free software to view, organise, convert graphics and photos files or to create slide show, contact sheet, HTML pages.

Paint.NET

Paint.NET is free image and photo editing software for computers that run Windows. It features an intuitive and innovative user interface with support for layers, unlimited undo, special effects, and a wide variety of useful and powerful tools. An active and growing online community provides friendly help, tutorials, and plugins..

Pinta

Pinta is a free, open source drawing/editing program modeled after Paint.NET. Its goal is to provide users with a simple yet powerful way to draw and manipulate images on Linux, Mac, and Windows.

Picnik

Picnik makes your photos fabulous with easy to use yet powerful editing tools. Tweak to your heart’s content, then get creative with oodles of effects, fonts, shapes, and frames.
It’s fast, easy, and fun..

Photozig

Get in control of your digital pictures. Quickly transfer, organize, and save your precious memories. Enhance and show your best shots. Share them with few mouse clicks. Hassle free: digital photo albums, photo viewer, slideshows with music, print, web, email, screensaver, wallpaper, back-up, mega zoom, burn CDs with photos/movies/music in selected computers, photo editing, crop, red-eye, auto-fix, and much more…

Photo Pos Pro

Photo Pos Pro Photo Editor is a free photo editor offers users a wide variety of possibilities in the fields of Image Enhancing and Image Editing and in the field of Computer Graphics Design. Using the editor you can perform various tasks, from simple basic tasks to complex tasks; you can edit existing images, create new works based on existing images, create new works from scratch and more..

PhotoPlus

PhotoPlus Starter Edition is the amazing free digital photo editing software from Serif. This version is 100% free and is yours to keep so download it now and start editing and enhancing your photos..

PicPick

PicPick is screen capture application that includes an image editor and several on-screen measurement tools, including color picker, color palette, pixel ruler, protractor, crosshair and more. It allows you to capture the entire desktop, active windows, selected areas or window controls with the click of a button or via keyboard shortcut..

My Paint

MyPaint is a fast and easy open-source graphics application for digital painters. It lets you focus on the art instead of the program. You work on your canvas with minimum distractions, bringing up the interface only when you need it..

PhotoFiltre

PhotoFiltre is a complete image editing and effects package, that will not only amaze you with features but also the fact that it is free (for personal use). It comes with many features that rival some commercial packages, as well as additional add-on that can be downloaded from the web site. PhotoFiltre offers all the standard editing features (selection, clone brush, paint brush etc.) as well as a large selection of image effects, photo masks, image adjustments, thumbnail browser and much more..

5DFly

Design over 10 photos by few mouse clicks. Easily create scrapbook, collage, calendar, greeting cards & more …

Visual Light Box

Visual LightBox JS is a free wizard program that helps you easily generate web photo galleries with a nice Lightbox-style overlay effect, in a few clicks without writing a single line of code. Just drag&drop your photos into Visual LightBox window, press “Publish” and your own web gallery with beautiful LightBox 2 effects will open in the browser instantly! No javascript,css,html coding, no image editing, just a click to get your gallery ready..

PEdit

PEdit is an easy free photo editor. With this free photo editor we want to achieve to provide an easy, accessible and simple photo editor for the most common image editing activities. PEdit free photo editor can be used by everyone. PEdit is free and it will be in the future..

Stoik Imagic

STOIK image editing program – easy image viewer and pics editor, video editor. Quick to learn and easy to use, STOIK Imagic makes managing your photos and videos fun. Bundling a blazing fast image viewer with convenient image organizer and comprehensive still and video editor, STOIK Imagic has everything to keep, share and perfect your memories. STOIK Imagic graphic software combines classic features with modern technologies, enabling lightning-fast browsing, viewing and searching..

Seashore

Seashore is a free, open-source image editor for built entirely in Cocoa. It features advanced tools like multiple layers and alpha channel editing, alongside basic tools like gradients, textures, text (with subpixel rendering) and brushes..

FastStone Photo Resizer

FastStone Photo Resizer is an image processing tool, that offers smart image resizing, as well as various other features, including watermarking (text or image overlay), cropping, (batch)renaming, image rotation, color adjustments, image frames and more. Other features include support for using EXIF data in watermarks, drop shadow text, file renaming schemes, before/after preview and more..

DrawPlus Starter Edition

Impressive drawing tools and brilliant effects are just a couple of clicks away with DrawPlus Starter Edition, the stunning free vector drawing program from Serif. This version is 100% free and is yours to keep so download it now and start creating fabulous designs..

VirtualStudio

virtualStudio is a free photo editing software that has all the features one expects from a good free image editing software..

Xtreme Photo Designer

Xtreme Photo Designer by Magix is a free photo editing software where you can personalize and add touch ups to your photos and do whatever you want to with them with its simple and interesting features..

BImage Studio

BImage Studio is a free image editor that allows users to edit various types of images and photographs. This free image editing software is handy for users that like to use drag and drop functions on a computer. This makes image editing very intuitive, and makes it a good free photo editor too..

ImageForge

ImageForge provides you with a set of powerful tools for painting and editing images, photos or other graphics. Create and edit images, acquire pictures from your scanner, digital camera or other Twain-compliant device, apply special effect filters, produce your own photo albums and simple slide shows, and much more..

Dashboard erstellen

Neu ist, dass man statt einem Dashboard sofort mehrere definieren kann. So ist es möglich, mehrere komplett eigene Berichte zu erstellen. In meinem Test möchte ich ein Dashboard erstellt, welches die Absprünge genauer unter die Lupe nimmt.

Dazu kann man unter Dashboards links an der Seite ein neues Dashboard anlegen. Ich nenne es mal Absprünge:

Dashboard erstellen

Widget hinzufügen

Nach dem Hinzufügen des Dashboards öffnet sich direkt ein Dialog zum Einfügen von Widgets. Widgets sind eizelne Bereiche eines Dashboards. Das können Kennzahlen, Diagramme, Verläufe und Tabellen sein.

Kennzahl

Die wichtigste Kennzahl um die Absprünge zu analysieren ist meiner Meinung nach die Absprungsrate. Sie ist das erste, dass ich auf mein neues Dashboard hinzufüge:

Kennzahl hinzufügen

Da nicht nur die Absprungsrate, sondern auch die Anzahl der Absprünge interessant ist, füge ich diese auch noch hinzu. Auf dem Dashboard ist nun folgendes zu sehen:

Kennzahlen auf dem Dashboard

Diagramme

Für ein Diagramm hab ich in Bezug auf die Absprünge kein gutes Beispiel gefunden. Aber man könnte theoretisch testen, ob Besucher die häufiger kommen auch öfter abspringen:

Unter Kennzahl werden hier die harten Fakten, wie zum Beispiel die Anzahl der Absprünge genommen. Zum Gruppieren (Dimension) kann man Kennzahlen nehmen, die eine weniger Werte haben. So zum Beispiel die Tage seit dem letzten Besuch.
Da dieser Bericht nicht ganz so wichtig ist, kann man ihn per Drag- and Drop einfach nach rechts schieben:

Dashboard Diagramm

Verlauf

Im Verlauf kann man Änderungen an Kennzahlen leicht feststellen. In Analytics ist es optional möglich, auch Kennzahlen zu vergleichen. So zum Beispiel die Absprungsrate im Verhältnis zu neuen Besuchern:

Verlauf auf dem Dashboard

Tabelle

Das meiner Meinung nach wichtigste Widget ist die Tabelle. Hier kann man bei den Absprüngen zum Beispiel die Browser zeigen, die die höchste Absprüngsrate haben.

Widget Tabelle

Das Ergebnis sieht dann so aus:

Tabelle im Dashboard

Filter

Wie man im obingen Beispiel mit den Browser sieht, kann es hilfreich sein Daten zu filtern. So möchte ich zum Beispiel nur Browser anzeigen mit denen mehr als 100 Besucher auf die Seite kommen – Und das ist leider nicht möglich! Man kann bei den Filtern nur mit Gleich und RegExp prüfen, nicht aber Größer und Kleiner.

Anwendungsmöglichkeiten

Man kann Dashboards für viele Sachen anlegen. So kann man zum Beispiel wie hier einen bestimmten Faktor (Absprünge) genauer analysieren. Es ist aber auch denkbar, dass man einzelne Bereiche der Seite getrennt von eineander analysiert. Man könnte auch die Zugriffsquellen mit hereinnehmen. Wie verhalten sich Leute, die von Google kommen gegenüber Leuten die vom Newsletter kommen usw.

Fazit

Die neue Oberflälche bietet viele Möglichkeiten das Tool an seine eigenen Bedürfnisse anpassen. Zur Zeit ist es noch in der Beta-Phase, lässt aber schon erahnen, was man damit alles machen kann.

Worth nothing work we have behind our own installation if you do not have sufficient visibility to attract users to your publications. Therefore I have compiled a list of WP plugins designed for this purpose, to give maximum visibility to our content bring in new users from different pathways. Here you’ll find 61 Top rating and most useful wordpress plugins such as WP SEO Plugins, WP Directory Plugins and some other most useful wordpress plugins that will surely enhance your experience and productivity. Have a look and choose your best performing plugins, Enjoy!

All in One SEO Pack

Automatically optimizes your WordPress blog for Search Engines (Search Engine Optimization).

BP Advanced SEO

BP Advanced SEO handles the SEO not only for the BuddyPress part of your site, but also for your blog posts. Descriptions are being generated automatically, if you choose not to write your own. Keywords will be generated by combining post tags and user-input keywords.

SEO Smart Links

SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.

SEO Title Tag

Title tags are arguably the most important of the on-page factors for search engine optimization (“SEO”). It blows my mind how post titles are also used as title tags by WordPress, considering that post titles should be catchy, pithy, and short-and-sweet; whereas title tags should incorporate synonyms and alternate phrases to capture additional search visibility..

SEO Data Transporter

This plugin allows you to transfer your inputs SEO data from one theme/plugin to another. We all know how difficult it can be to switch themes or dump plugins. The fact that themes and plugins store their inputs SEO data differently makes it even harder. This plugin remedies that.

HeadSpace2 SEO

Controls almost every aspect of your site’s meta-data, including advanced tagging, Analytics, and dozens of plugins. The best WordPress SEO solu..

Platinum SEO Pack

Platinum SEO Plugin offers Complete onsite SEO solution for your WordPress blog.Platinum SEO Plugin offers all the functionalities of All In One SEO..

Redirection

Redirection is a WordPress plugin to manage 301 redirections and keep track of 404 errors without requiring knowledge of Apache .htaccess files.

Advanced Permalinks

Allows multiple permalink structures and category-specific permalinks without needing redirects.

AskApache Google 404

Displays unbeatable information to site visitors arriving at a non-existant page (from a bad link). Major SEO with Google AJAX, Google 404 Helper..

SEO Friendly Images

SEO Friendly Images is a WordPress SEO plugin which automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well..

Permalink Redirect

This plugin makes sure you don’t have ?q=ek or other weird variables in your URL’s, by redirecting them all out..

Robots Meta

There’s no easy way to add meta robots tags to WordPress pages, unless of course, when you install this plugin.

Another WordPress Meta Plugin

Add META tags like keywords and descriptions to your posts and pages..

KB Robots.txt

Edit your robots.txt from within WordPress to control search engine activities..

Optimal Title

Optimal Title mirrors the function of wp_title() exactly, but moves the position of the ‘separator’ to after the title rather than before. This allows you to have your blog name tacked on to the end of the page title instead of having it appear first.

SEO Rank Reporter

Based on keywords you choose, the SEO Rank Reporter plugin will track your Google rankings every 3 days and report the data in an easy-to-read graph. You will also be able to visualize your traffic flow in response to ranking changes and receive emails notifying you of major rank changes.

WP SEO Tags

This Plugin logs incoming queries from searchengines like Bing, Google and Yahoo. The last requests can be displayed via a sidebar widget. All keywords must be moderated before they appear in the widget..

SEO Super Comments

SEO Super Comments turns your comments into new pages. For each user comment we will create a new dynamic page on the blog, holding the actual comment information. This page will not actually exist in WordPress database, but we will create it dynamically using a WordPress plugin..

Last WordPress Seo Plugin

Last WordPress Seo Plugin:Auto add keywords and description in the head meta of home,single,page,category and tag,also can custom title keywords and..

WordPress Users

Display your WordPress users and their profiles in an index on your site.

Article Directory

Displays the structured list of categories (like in article directory), which can be easily customized with CSS. Also allows authors to publish articles and change their profile bypassing the admin interface.

Alkivia Open Community

A plugin to build user communities all around WordPress, mainly it’s around having a well integrated profiles system. This plugin will provide all needed functions and widgets to make it easy and flexible the ways to show all information about a user. Also, there is some user privacy settings to permit which information to show in the profile page.

Connections

Connections is a simple to use and versatile directory manager. You can use it for an address book, create a church directory, business directory, staff directory and even profiles pages by using templates. If none of the default templates suit your needs, you can easily create your own custom template..

wpLinksManager

Designed to connect your WordPress blog to your LinksManager account. What is LinksManager? LinksManager is the only patented and ethical editor-based total link management system. This is not your mother’s BlogRoll that comes pre-installed with WordPress..

WordPress MyLinks – The link directory with automatical thumbnail generation

Displays blogroll links on a Page or Post. Insert [mylinks]to a Page or Post and it will display all your blogroll links there- with live snapshots of every page. Very nice too look!

Business Directory

The Business Directory plugin for WordPress is an easy way to host a free directory page for your readers, affiliates, advertisers, community or club members. Invite them to submit a simple advertisement listing for themselves on your blog..

Web Directory WordPress plugin

Create a web directory for your WordPress blog using the bookmarks stored in your WordPress web site. Maintain the bookmarks using the same WordPress Link manager built-in feature. You can use your own stylesheet to blend it into your blog..

Active Directory Integration

This Plugin allows WordPress to authenticate, authorize, create and update users against an Active Directory Domain.

WP-Business Directory

Allows you create a simple business directory..

WordPress Link Directory

WordPress Link Directory is, simple, compact and quick-setup link directory plugin for WordPress. The main features are..

wpDirAuth

wpDirAuth allows users of central directory (LDAP) servers to login to authorized WordPress instances without having to register. The plugin creates a new account for each directory user on first login so that they have full access to preferences and functions, as any WP user would..

zeList

zeList is a plugin to run a directory on a WordPress power website.

Facebook Social Plugins

Facebook’s social plugins allow you to easily integrate Facebook’s social features on your blog. This plugin makes adding the social plugins to your plugin as simple as a few clicks..

FaceBook Like Button Plugin for WordPress

The FBLikeButton Plugin for WordPress allows you to configure and display the FaceBook Like Button before and/or after each post and/or page, and whether or not you want the button to appear on your homepage..

Ads Manager Plugin

Use this plugin to quickly and easily insert Any Ad code Unit to your posts and BuddyPress sections including Forum topics.

Simple Newsletter Plugin

This plugin is a simple newsletter plugin. It can show opt-in form, save opt-in email and name, and send emails to your opt-in list. It also have import and export email data ability..

Wapple Architect Mobile Plugin for WordPress

Wapple Architect Mobile Plugin for WordPress is a plugin that allows you to mobilize your blog in minutes. Every single mobile device is detected and all aspects of your blog are tailored to the visiting handset. Sites aren’t dumbed down to the lowest common denominator but instead use the features and functionality that advanced phones offer..

Quick Cache ( A WP Super Cache Alternative )

If you care about the speed of your site, Quick Cache is one of those plugins that you absolutely MUST have installed. Quick Cache takes a real-time snapshot ( building a cache ) of every Page, Post, Category, Link, etc. These snapshots are then stored ( cached ) intuitively, so they can be referenced later, in order to save all of that processing time that has been dragging your site down and costing you money..

Parallelize

While browsers can handle up to 60 http requests simultaneously, only 2-4 simultaneous requests can be handled from the same hostname. This can potentially slow down page loads on your site..

WP File Cache

The plugin implements object level persistent caching and can be used instead of the built in WordPress WP_Object_Cache. Unlike WP Super Cache, Hyper Cache and other plugins, WP File Cache does not cache the entire page; instead, it caches the data WordPress explicitly asks it to cache (using wp_cache_xxx() API functions). Although this means that the performance will be less than with, say, WP Super Cache, all your pages remain dynamic..

Hyper Cache

Hyper Cache is a new cache system for WordPress, specifically written for people which have their blogs on low resources hosting provider (cpu and mysql). It works even with hosting based on Microsoft IIS (just tuning the configuration). It has three invalidation method: all the cache, single post based and nothing but with control on home and archive pages invalidation..

WP Minify

This plugin integrates the Minify engine into your WordPress blog. Once enabled, this plugin will combine and compress JS and CSS files to improve page load time..

WP HTTP Compression

This plugin allows your WordPress blog to output pages compressed in gzip format if a browser supports compression..

WP Smush.it

Reduce image file sizes and improve performance using the Smush.it API within WordPress. Yahoo’s excellent Exceptional Performance series recommends optimizing images in several lossless ways..

W3 Total Cache

Easily optimize the speed and user experience of your site with caching: browser, page, object, database, minify and content delivery network support..

DB Cache Reloaded

This plugin caches every database query with given lifetime. It is much faster than other html caching plugins and uses less disk space for caching. I think you’ve heard of WP-Cache or WP Super Cache, they are both top plugins for WordPress, which make your site faster and responsive. Forget about them – with DB Cache Reloaded your site will work much faster and will use less disk space for cached files. Your visitors will always get actual information in sidebars and server CPU loads will be as low as possible..

Head Cleaner

Cleaning tags from your WordPress header and footer. To speed up the loading of JavaScript and CSS..

CDN Tools

CDN Tools is a WordPress plugin that allows you to load javascript and media files to an external server to drastically speed page loads. You can sideload data to a commercial CDN or just load your larger JS libraries (prototype, jquery) for free from Google’s servers. CDN Tools has been designed to be as easy to use as possible, so give it a shot! Your blog’s readers will thank you. At this time the only commercial CDN supported is Cloud Files. Check out the plugin homepage to view a screencast..

Woopra Analytics Plugin

Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application..

Site Analytics Plugin

By providing a wealth of data on your visitors, Site Analytics can help you determine where to spend your online advertising dollars, which offers are most effective (and which ones aren’t working at all), how long are visitors staying and much more..

Portfolio Slideshow

A shortcode that inserts a clean and simple jQuery + cycle powered slideshow of all image attachments on a post or page. Degrades gracefully for users without javascript..

WordPress Portfolio Plugin (WP Portfolio)

A plugin that allows you to show off your portfolio through a single page on your wordpress blog with automatically generated thumbnails. To show your portfolio, create a new page and paste [wp-portfolio] into it..

Keyword Statistics

With this plugin you can optimize your WordPress blog for search engines. It can automatically generate meta informations (like keywords and description for example) needed for the search engine optimization (SEO) of your blog..

Bullet Proof Security

WordPress website security protection. BulletProof Security protects your website from XSS, CSRF, Base64 and SQL Injection hacking attempts..

Slickr Flickr

A Flickr WordPress plugin that displays your photos either as a gallery, a galleria or a unbranded slideshow in posts, pages, and sidebar widgets..

Feed WordPress

FeedWordPress is an Atom/RSS aggregator for WordPress. It syndicates content from feeds that you choose into your WordPress weblog; if you syndicate several feeds then you can use WordPress’s posts database and templating engine as the back-end of an aggregation (“planet”) website. It was developed, originally, because I needed a more flexible replacement for Planet to use at Feminist Blogs..

Blubrry PowerPress Podcasting plugin

Blubrry PowerPress brings the essential features for podcasting to WordPress. Developed by podcasters for podcasters, PowerPress offers full iTunes support, the Update iTunes Listing feature, web audio/video media players and more. PowerPress is designed as an upgrade to PodPress..

Most Popular Posts

Most Popular Posts is a basic widget for your sidebar that creates a list of links to the top posts on your blog according to the number of comments on the post. You can customize many aspects of the plugin to fit in your blog..

Yet Another Related Posts Plugin

Yet Another Related Posts Plugin (YARPP) gives you a list of posts and/or pages related to the current entry, introducing the reader to other relevant content on your site. Key features include..

Multi-level Navigation Plugin

Adds an SEO friendly, accessible dropdown/flyout/slider menu to your WordPress blog. Visit the Multi-level Navigation Plugin page for more information about the plugin, or the PixoPoint forum for help with adding the menu to your theme..

Carsharing bietet großes Potenzial

Eine Tatsache, die zum einen auf wachsendes Umweltbewusstsein und wachsende Benzinpreise zurückzuführen ist. Sicherlich aber auch darauf, dass ein Auto immer weniger als Statussymbol angesehen wird. Selbst eine Studie unter Autokäufern der Plus Marktforschung GmbH belegt dies: Über ein Drittel der Autokäufer kann sich vorstellen, Carsharing zu nutzen; bei den unter 30-Jährigen sogar mehr als 40%.

Die Automobilindustrie hat diesen Trend erkannt und wird immer häufiger selbst zum Carsharing-Anbieter. Recht bekannt ist sicherlich mittlerweile das Konzept Car2Go der Daimler AG. Diese stellt mittlerweile in Ulm, Neu-Ulm und Hamburg Smarts zur Verfügung, die man mit einem Chip auf dem Führerschein aufschließen und nutzen kann. Bezahlt wird pro Minute.

Eine Weiterentwicklung dessen ist das Protal car2gether.com – ein Projekt der Daimler AG in Kooperation mit der Scientific Computers GmbH aus Aachen. Das Projekt bietet eine Kombination aus Carsharing- und Mitfahrgelgenheitsportal speziell für den Stadtbereich an. Anmelden können sich hier sowohl die Nutzer von car2go (und andere PKW-Besitzer) als auch andere Nutzer, die einfach bei jemandem mitfahren möchten. Ein innovatives Konzept, dass die Nutzung von car2go attraktiver und auch für Nicht-Autofahrer zugänglich macht und eine hohe Flexibilität bietet.

Ebenso wichtig wie ein gutes Konzept ist aber auch, dass Carsharing-Anbieter über eine Webpräsenz verfügen, die den Nutzer unterstützen. Und wenn wir schon beim Thema Flexibilität sind darf natürlich auch eine entsprechende App nicht fehlen. Ich habe mir beides einmal angesehen.

Freundlicher erster Eindruck und wesentliche Informationen auf einen Blick

Schon die Startseite des Webportals von car2gehter überzeugt durch seine klare Struktur. Neben Informationen zum Projekt im Video kann der Nutzer einfach den Zugang zu seiner Stadt wählen (aktuell sind Aachen und Ulm verfügbar). Vor allem die Videoanimation, mit der das Projekt erläutert wird, wirkt sehr freundlich und macht Lust darauf, sich das Portal genauer anzuschauen.

Auch die (Mit-)Fahrersuche bietet dem Nutzer die wichtigsten Funktionen und Informationen ohne überladen zu wirken. So kann der Nutzer rechts sehen, welche Fahrten oder Mitfahrgesuche andere angelegt haben (geordnet nach Abfahrtzeit). Per Mouse-over über die Anzeige wird die Strecke in der Karte angezeigt, die der mögliche (Mit-)Fahrer gerne zurücklegen möchte.

(Mit-)Fahren leicht gemacht – wenige Schritte trotz vieler Möglichkeiten

Weiterhin überzeugt das Portal durch seine leichte Erlernbarkeit und die gute Nutzerführung – alle erforderlichen Schritte sind einfach strukturiert und bieten dem Nutzer alle Funktionen bzw. Informationen in separaten Fenstern. So kann der Nutzer sich informieren, ohne die eigentliche Seite verlassen zu müssen. Klickt er z. B. eine der Streckenangaben im rechten Seitenbereich an, so erhält man zusätzliche Informationen zum (Mit-)Fahrer, die dieser in seinem Profil hinterlegt hat (nur für registrierte Nutzer sichtbar). Zudem finden sich die wichtigen Fahrtdaten inkl. vorgeschlagenem Preis, den man an den Fahrer für diese Fahrt entrichten sollte (basierend auf den Minutenpreisen der car2go-Nutzung umgerechnet auf 2 Personen). Bei Interesse kann man nun ganz einfach ein Mitfahrgesuch versenden, das die betreffende Person per Mail oder SMS zugeschickt bekommt und dann nur noch bestätigen muss.

Wer nicht manuell suchen möchte, der kann auch ganz einfach ein eigenes Gesuch aufgeben Vorteil ist hier, dass ein Fahrer automatisch potenzielle Beifahrer angezeigt bekommt, die er per Klick einfach anfragen kann. Alle Fahrgesuche werden im persönlichen Profil dabei übersichtlich aufgelistet und können einfach gelöscht oder bearbeitet werden.

Unterwegs mobil – die car2gether-App

Das Konzept car2gether ist vor allem als Mobilitätskonzept innerhalb eines Stadtbereichs ausgelegt. Zentraler Vorteil ist hier, dass eine Mitfahrgelegenheit auf diese Weise auch sehr spontan in Anspruch genommen werden kann – z. B. auch als Alternative zum Taxi. Selbstverständlich darf hier eine App nicht fehlen, mit Hilfe derer man auch unterwegs schnell eine Mitfahrgelegenheit für kürzere Strecken findet. Hier gibt es mittlerweile sowohl eine App für das iPhone als auch für Android, die das Portal auch unterwegs nutzbar machen. Die Android App habe ich mir einmal genauer angesehen.

Nach Angabe der Fahrtdaten sucht das System sofort nach passenden (Mit-)Fahrern. Bei manueller Eingabe der Start-/Zielorte werden dem Nutzer zudem direkt Adressen seiner Kontakte als mögliche Abfahrpunkte vorgeschlagen (sofern hinterlegt). Auch hier werden alle verfügbaren Car2go (sowie andere Fahrer) in der Karte angezeigt.

Auch die App ist sehr gut zu handhaben und passt sich durch seine Zusatzfunktionen gegenüber dem Webprotal (Synchronisation mit Kontakten bei der Eingabe, Standortbestimmung, Taxi-Funktion) gut an die Ansprüche und das Umfeld der Nutzer an, die unterwegs nach einer spontanen Mitfahrgelegenheit suchen.

Fazit

Car2gether zeigt sehr anschaulich, wie es möglich ist, ein sehr innovatives und flexibles Konzept mit guter Usability zu kombinieren. Das Portal behält dabei den Nutzungskontext und die Bedürfnisse der Nutzer im Auge – sowohl im Hinblick auf die Webpräsenz als auch bei der App. Der Nutzer bekommt genau das, was er benötigt: Unkomplizierten und aktuellen Zugriff auf die Informationen und Funktionen, die für ihn wichtig sind – und zwar ohne viel Drumherum. Vor allem die App passt sich durch Aufbau und Zusatzfunktionen sehr gut an die Bedürfnisse des Nutzers an, der spontan von unterwegs aus nach einer Mitfahrgelegenheit oder einem Mitfahrer sucht. Doch auch für andere Carsharing-Anbieter (die zumeist feste Stationen haben, an denen man ein Auto abholen und abgeben kann), ist es unerlässich, diese Kriterien bei der Konzeption von Webseite und App zu beachten und die Nutzung von Carsharing so für die Nutzer attraktiv und flexibel zu gestalten.